Marketing Channel Comparison

How Beacon Compares to Other Marketing Channels

For San Diego businesses generating $1M+ annually, reaching customers during high-engagement moments is critical. See how Beacon's indoor digital billboards outperform other channels—at a glance.

Print Advertising

  • Beacon: High-dwell engagement during 5–15 minute wait times
  • Beacon: Dynamic, instantly updatable content
  • Beacon: Free professional design, zero reprinting costs
  • Traditional: 2–3 second glances, high production costs
  • Traditional: No real-time optimization or tracking
Why Beacon Wins: Engages customers when they’re ready to act—no wasted print costs.

Social Media

  • Beacon: Captive audience, no digital fatigue
  • Beacon: Premium local targeting in upscale venues
  • Beacon: Free design, content ownership
  • Traditional: 1.7 seconds per post, ad blockers, algorithm changes
  • Traditional: Competes with entertainment for attention
Why Beacon Wins: Real-world visibility, no skipping or blocking.

Outdoor Billboards

  • Beacon: 5–20 minutes to absorb and act
  • Beacon: Action-ready moments, weather-protected
  • Beacon: Cost-efficient, instant optimization
  • Traditional: 3–7 seconds at 35–65 mph, expensive, weather risk
  • Traditional: Impossible to act while driving
Why Beacon Wins: Focused attention in safe, relevant environments.

Radio

  • Beacon: Visual + extended engagement (10+ min)
  • Beacon: Immediate response, precise targeting
  • Beacon: 24/7 presence, performance tracking
  • Traditional: Listeners multitask, can’t act while driving
  • Traditional: Audio-only, expensive slots
Why Beacon Wins: Compelling visuals and instant action—no distractions.

Direct Mail

  • Beacon: Engaged audience, immediate action
  • Beacon: Real-time optimization, premium targeting
  • Beacon: Zero waste, measurable ROI
  • Traditional: 69% discarded, high costs, no tracking
  • Traditional: Delayed action, environmental impact
Why Beacon Wins: Instant, measurable impact—no wasted paper.

Online Ads

  • Beacon: Unblockable exposure, extended engagement
  • Beacon: Local market dominance, free creative
  • Beacon: Cross-platform ownership
  • Traditional: 27% accidental clicks, high cost, ad fatigue
  • Traditional: Competes globally for attention
Why Beacon Wins: 100% message delivery, real local presence.
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